This week, Resulticks presented its vision for blockchain marketing at Digital Marketing Asia Singapore. The two-day thought leadership event, hosted at the Shangri La Hotel in Singapore, saw the attendance of C-suite executives from various industries.
Leading industry experts from Proctor and Gamble, Mastercard, Sephora, and more delivers talks on some of the biggest topics in digital marketing today—AI & machine learning marketing, the state of marketing in the APAC region, and new digital advertising practices. Speaking to this high caliber audience of over 150 attendees, Mani Gopalaratnam, Chief Technologist of DXC, and Vandana Prabhakar, Head of Pre-sales at Resulticks, took the attendees on a deep dive into the transformative potential of blockchain for the entire digital marketing landscape.
“Digital customer engagement is definitely undergoing a shift in terms of having to be more data-driven, real-time, and contextual in order to capture the minds and connect with the emotions of end audiences,” Mr. Mani noted, “Our vision of how blockchain can be leveraged for the benefit of the brand, its customers, and the extended marketing ecosystem aligns very well with these themes that recurred throughout the conference. An ability to focus on key quality of offering and allowing the ecosystem to be commoditized seems to be a shared focus.”
For more information on the speaking session entitled “Blockchain Marketing: All you need to know” and other updates, write to [email protected].