Bringing customers back into focus

09 Sep 2014

News room

In a thought-provoking article on the no-holds-barred online publication Adrants.com, Redickaa Subramanian, Resulticks founder, weaves an insightful narrative about how trust and familiarity drive business success today as much as they ever did in the past. She contends, however, that marketers have increasingly lost touch with "what customers truly want" by targeting them with communications that have little impression or impact. According to Redickaa, customers want to feel like brands know them, and omnichannel paves the way to return trust and familiarity to commerce, online and offline. Read the full story here.