Resulticks’ co-founder and CEO Redickaa Subrammanian opened Adweek 100: Fastest Growing Agencies with an address that shared insights on her entrepreneurial path and the untapped potential of omnichannel customer engagement that led to the launch of her real-time conversation marketing solutions company on September 25.
Taking the audience through her past as the leader of a global digital agency, Subrammanian discussed the challenges facing marketers—and the marketing transformations that she wants Resulticsk to catalyze. Emphasizing Resulticks’ audience-first approach to scalable, segment-of-one customer engagement, she stated the company’s mission to transform the way brands engage and delight diverse customers through its focus on timely, relevant, and individualized experience orchestration.
Adweek 100: Fastest Growing Agencies celebrates the organizations, large and small, international and domestic, who have achieved significant financial growth over the past three years.
Redickaa’s commencement was followed by a panel discussion entitled “Reshaping the Agency Narrative,” which addressed how the changing needs of marketers has led to shifts in the roles and responsibilities of agencies. The panel speakers discussed how to survive in the era of in-housing and other challenges they’ve overcome to exceed all expectations.
Resulticks is a real-time, big-data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver topline growth. Outcomes-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers. https://www.resulticks.com/