Resulticks was honored to be part of the technology solutions showcase at the recently concluded digithon organized by Microsoft at Mumbai (India) on the 22nd of November 2016. Held regularly, this quarter’s digithon was focused on the digital transformation of a thriving insurance market within the country. In attendance were some of the biggest names in this space covering Auto, Travel, Health and General Insurance.
The full day event featured a number of innovative solutions around sales force and marketing automation, personal assistants, smart gear and customer service enablers addressing various technology requirements within the Insurance industry. Leveraging its adoption and application within the BFSI segment, Resulticks highlighted unique features, its hybrid architecture models and use cases that make it a suitable fit even for this highly regulated sector.
Speaking after the event, Ms. Redickaa Subramanian, CEO, Resulticks commented,” With insurance becoming increasingly commoditized, brands must build a sufficient level of trust and familiarity with consumers to earn a degree of loyalty. We are happy we can help these brands put their best foot forward and service customers better with Resulticks’ segment of one targeting, data modelling and campaign execution modules.”
The Resulticks showcase as well as the range of business solutions at the event provided the audience an inside view of not only the complex processes at work within the industry but also the latest in cutting edge technology that could be leveraged in tandem for best results - for both the consumer and the brand.
For more information on how Resulticks can change the marketing rules of the game in Insurance, write into [email protected].
Those who wish to know more about Resulticks can make their enquiries here.