Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, participated in Digital Transformation Outlook 2020 at the Metropole Convention Center in Ho Chi Minh City
Organized by CIO Vietnam, the event brought together over 200 senior brand leaders from a variety of industries to explore the current state of digital transformation and the technology trends that are likely to propel it.
In a session titled, “Data, context, insights: The power of AI in the customer engagement lifecycle,” Huynh, Vinh Phuc, Sales Director of Vietnam at Resulticks, examined how AI will empower brands to understand individual audience contexts, distill valuable insights, and accelerate business transformations through big-data driven, outcomes-focused engagement.
“AI has been key to the realization of many digital buzzwords like omnichannel, personalization, and real-time marketing. The challenge for brands, however, is where and how can it be implemented to deliver concrete business impact,” said Huynh. “It was encouraging to learn of the attendees’ interest in Resulticks’ approach, which situates AI at the core of our integrated solution to harness its power holistically, enhance capabilities across the board, and catalyze brands’ shift towards next-generation marketing efforts.”
Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcome-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.