With “The Future of BFSI in a Hyperconnected World” as its theme, the fourth ETCIO BFSI Digital Conclave on January 30, 2020 in Mumbai, India, drew banking, financial services, and insurance sector C-level execs in technology, marketing, and data.
Resulticks Chief Technology Officer Mani Gopalaratnam participated in two key sessions, a panel discussion on the conclave’s theme and a fireside chat titled “Surviving the Digitalization Wave in Banking" with Deepak Sharma, CDO, Kotak Bank.
During the panel discussion, Mani encouraged the executives to develop a deep understanding of hyperconnectivity and the imperative to customize services by harnessing data. The key take-aways from the panel discussion were that open APIs will be the future and financial institutions need to build robust risk processes.
During their fireside chat, Mani and Deepak Sharma discussed how the biggest disruptors in the industry are customer driven. Both agreed that customers preferences are changing fast and banks should focus more on leveraging innovative technology rather than glamorizing it.
At the Resulticks exhibit booth, company experts engaged participants in discussions about the Fantastic Five of Customer Engagement and how these five key elements—actionable data, individualization, conversion attribution, artificial intelligence, and blockchain—will deepen customer relationships and drive measurable growth.
Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcome-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.