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Cut the Jargon. Bring Meaning Back to Marketing.

Exhausted by marketing buzzwords and hype? Struggling with software that doesn’t deliver? Research says you’re not alone. Learn more. Read the Marketing Flab to Fab Report today.

Download the Marketing Flab to Fab Report

Go from Marketing Flab to Fab in 21 days.

Based on Resulticks research into the marketing “fitness” of more than 300 brands, our 21-day Omnichannel Workout is here to ensure your success, whatever the channel.

  • Overcome big data exhaustion
  • Reach new levels of personalization
  • Cover all your omnichannel bases
  • Pick up the pace on real-time marketing
  • Stretch to make AI work in practical ways

Download the “Workout” Guide

Go from Marketing Flab to Fab in 21 days

What should you be looking for
when it comes to managing your data?

If you’re feeling overwhelmed by the size and complexity of big data, or if your efforts to harness it have not met expectations, take heart. A methodical, rigorous strategy, realistic goals, and incremental implementation will yield the results you seek.

Depending on your business objectives and your most urgent business needs, getting your solution stack right is fundamental to realizing your big data goals. This requires a strong infrastructure, one that can help you navigate structured and unstructured data from multiple sources, especially if you’re planning an omnichannel experience. With such an infrastructure in place, you’ll be able to maximize your data to derive key insights, meet the needs of multiple departments, and achieve your ideal business outcomes.

big-data-consolidation

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Consolidating your audience data

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Go from Big Data Flab to Fab in 21 days.

Based on Resulticks’ research into the marketing “fitness” of more than 300 brands, our 21-day Big Data Workout can help you overcome exhaustion and get the most out of big data.

Download the “Workout” Guide

Go from Marketing Flab to Fab in 21 days

How can you personalize best for your audience ?

Long gone are the days when personalization meant little more than addressing a customer by name. Today’s digitally savvy consumers expect totally individualized brand experiences complete with real-time interactions.

Unlocking the power of data

It all begins with the right data, often from disparate sources, that when combined create a holistic view of the customer. From there, you can craft and deliver individualized messaging across every relevant channel and device. Real-time interactions and advanced dynamic content creation require even more complex data points derived or predicted through machine learning and AI. And, while such personalization holds great promise, it must be balanced by privacy concerns and compliance with increasingly strict regulation. Truly individualized communication takes strategy, time, and resources. The return in engagement, conversion, and customer loyalty is more than worth it.

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Personalizing for your customer

Personalizing for your customer

WANT TO SEE MORE?

Go from Personalization Flab to Fab in 21 days.

Based on Resulticks research into the marketing “fitness” of more than 300 brands, our 21-day Personalization Workout is here to help you reach new levels of personalization.

Download the “Workout” Guide

Go from Marketing Flab to Fab in 21 days

How can you orchestrate seamless,
contextual customer journeys across every relevant channel?

Across channels and devices, today’s customers stay in perpetual motion. They interact with brands at will, anywhere and anytime. Brands too must crisscross the online/offline divide alongside their customers to orchestrate frictionless and seamless experiences that consistently satisfy the changing needs of the digitally empowered consumer.

Unlocking the power of data

Omnichannel marketing requires a customer-centric approach. To achieve this, marketers need a consolidated data platform and unified customer view. They need an integrated marketing automation system, one that combines robust analytics, flexible campaign orchestration capabilities, and an omnichannel rules engine to optimize responses in real time.

Equipped with these tools, marketers can map out each individual’s journeys across touch points and sustain continuous conversations with the customer’s channel preferences, propensities, and needs always in mind.

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Mapping the seamless omnichannel journey

ominichannel usecase

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Go from Omnichannel Flab to Fab in 21 days.

Based on Resulticks research into the marketing “fitness” of more than 300 brands, our 21-day Omnichannel Workout is here to ensure your success, whatever the channel.

Download the “Workout” Guide

Go from Marketing Flab to Fab in 21 days

How can you power
relevant customer experiences in real time?

The entire concept of real-time marketing has been redefined. Compelling contextual, evolving experiences can now be delivered within milliseconds, and savvy customer expect nothing less. Marketers must stay up to speed.

But real-time takes more than speed. It takes the alignment of strategy, content, customer data, privacy compliance, and marketing technology. Marketers need a robust data management platform, a dynamic rules-based engine, a unified view of the individual customer, and the ability to communicate seamlessly and contextually with customers across channels.

Empowered with these tools and capabilities, marketers can engage their customers in individualized, consistently rewarding journeys toward deeper engagement, conversion, and more opportunities for growth, unlocked in real time at the right time, every time.

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Go from Real-time Flab to Fab in 21 days.

Based on Resulticks research into the marketing “fitness” of more than 300 brands, our 21-day Real-time Workout is here to help you reach new levels of Real-time Marketing.

Download the “Workout” Guide

Go from Marketing Flab to Fab in 21 days

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