Master data management

Centralize customer data attributes to gain a single, holistic view of every individual audience member. Realize better decision making, improved customer experiences, and higher operational efficiencies.

Master data management
Persona Creation

Persona creation

Create personas based on existing demographic, behavioral, and transactional attributes to dynamically define your audience for selective targeting and applying omnichannel-rules-engine-based responses.

Lead scoring

Define lead-scoring patterns using multiple data-attribute buckets ranging from profile data to purchase patterns and propensities. Rank prospects against the defined scale for their perceived value and position within the lead funnel.

Lead Scoring
List building

List building

Take advantage of an advanced segmentation builder with drag-and-drop feature, AND/OR conditions, and multiple data-bucket selection to create targeted, dynamic, and real-time campaign lists for targeting.

Control group/Target group bifurcation

Set custom proportions for control group delivery as required for every campaign and measure the true impact of your marketing investment every time.

Control group – Target group bifurcation
Progressive profiling

Progressive profiling

Gather and augment audience intelligence with every communication and brand interaction. Achieve near 100 percent audience profiling over time to enable better conversion rates.