Send-time Optimization
Send-time Optimization
Maximize responses by delivering emails to every member of your target audience at the best time possible based on individual propensities.
Maximize Email Marketing impact with ease
Amplify your Reach
We built scalable technology into RESUL email capabilities to meet the challenges of your omnichannel marketing initiatives. Imagine the possibilities with a platform that can trigger, on average, 1.5 million emails per hour.
Optimize Email content
Optimize email content for maximum engagement and conversion. Choose from powerful campaign features like split A/B testing, inbox score check, subject line analysis, personalized content targeting, and dynamic content update to get the most opens, clicks-throughs, and ROI. Customize un/subscription messages based on campaign, product, and channel types.
Orchestrate Email Campaigns with ease
Manage the entire spectrum of sophisticated email communications with RESUL's robust omnichannel orchestration capabilities from audience creation and content authoring to preview, testing, delivery, and analytics.
Weave Emails into Omnichannel Engagement
Trigger contextual communications based on interactions with your audience across touch points and in real time. Incorporate emails into your holistic, segment-of-one omnichannel engagement efforts with RESUL.
Transforming the Business of Email Communications
Mil.
Std email throughput in less than 1 hour
Mil.
Avg. mails per high volume campaign
+
Avg. campaigns per day per large account
Key Capabilities
Content Targeting
Personalize email content for micro-segments of your audience based on their preferences, propensities, and a wealth of other attributes.
A/B/n Testing
Run tests with up to four variations on your email campaigns. Auto-deliver the winning combination of subject line, content, and send time to the rest of your audience for optimal impact.
Dynamic Content
RESUL can connect to live RSS feeds, query on individual audience or campaign attributes, and update email content dynamically in real-time up until the point of delivery.
DND Scrubbing
RESUL automatically removes all contacts that had erroneous mobile numbers or switched on DND in the past from future SMS campaign communications to reduce wasteful spending. You can also choose to scrub audiences that have opted out, unsubscribed, or blacklisted your communications to avoid damaging brand reputation.
More Features to Optimize Email Performance
Approval Workflow
Approval Workflow
Verify your campaign by sending a test email to selected stakeholders for verification and approval. The email campaign will be activated upon approval.
Conversion Attribution
Conversion Attribution
Explore detailed, channel-specific analytics; track audience conversion journeys from email to other digital touch points; and tap into ROI insights at the segment-of-one level.
Domain Whitelisting
Domain Whitelisting
During and after implementation, the Resulticks team monitors IP domain reputation and spam score and offers best practices for optimizing email deliverability.
Frequency and Lifetime caps
Frequency and Lifetime caps
Limit the frequency and total number of communications sent to each audience member over a specified period or across their lifetime with your brand to avoid communication fatigue.
Inbox Preview
Inbox Preview
Preview emails during or after creation across email clients like Yahoo, Gmail, and Outlook as well as mobile interfaces such as IOS and Android.
IP Warmup
IP Warmup
As part of our implementation process, RESUL's experts design, initiate, and monitor tailored warmup efforts to optimize platform delivery and performance.
Next-best Offer
Next-best Offer
Email general and individualized offer codes to your audience members based on their past behavior and propensities, as well as on the real-time insights you've gained.
Omnichannel Journey Builder
Omnichannel Journey Builder
Design contextual, omnichannel follow-up communications on a drag-and-drop canvas based on your audience’s interactions with campaign emails to deepen engagement and boost conversion.
Personalization
Personalization
Individualize your email content for each audience member based on brand-defined personalization attributes such as name, salutation, and more.
Scheduling
Scheduling
Schedule email to be deployed at the right moment in each audience member's time zone.
Template Builder
Template Builder
RESUL's user-friendly WYSIWYG template builder offers you a rich variety of controls to easily create and upload eye-catching email templates. Expedite your efforts by choosing from our proven template gallery.
SMTP Setup
SMTP Setup
RESUL enables online configuration of SMTP servers on the backend server architecture to ensure low spam scores, authenticated access, and compliance with security standards.
Spam Check Analysis
Spam Check Analysis
Identify the likelihood that your emails may land in your audience’s spam box based on their image-text ratio, domain reputation, and more.
Subject Line Analysis
Subject Line Analysis
Tweak your email content before launch with AI-driven projected click-through-rates, subject-line length scores, and top-three subject line variations.
FAQs
RESUL supports industry-standard ISPs and mobile devices.
- Devices supported: Android & iOS
- Web-based email platforms: Gmail, Yahoo, Hotmail
- Desktop-based email platforms: Outlook, Lotus Notes, Apple
Yes, RESUL has a built-in, drag-and-drop responsive email template builder that allows marketers to create emails on the go. Also, its dynamic content targeting feature allows the delivery of a single email with variations for different segments.
RESUL provide its SMTP servers to ensure high email deliverability and track their performance in real time. It can also integrate with your existing SMTP servers after the necessary details required for real-time tracking and reporting are shared.
The messaging throughput can be set up to suit the client’s needs.
RESUL sends out emails using its own SMTP servers. To ensure high deliverability, you are encouraged to use only opt-in lists, white list domain on your end, provide enough time for the servers for the senders Ip to get warmed up, and adhere to email best practices to avoid spam filters.
Yes, RESUL is able to capture recipients’ forwarding of emails delivered from the platform. It can gather both the audit trail and the number of emails forwarded.
Yes, bounce data is categorized as soft or hard bounce and captured by Resulticks. All the hard bounce email IDs are scrubbed from subsequent campaigns.
The sender email ID field can be personalized per client need based on attributes such as relationship manager email ID. You also have the ability to select either the sender email ID or a different one as the reply email.
Transform your Email Marketing with RESUL.
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