Leading smartphone manufacturer

captures market share

The challenges

  • Electronics
    Acquire new customers
  • Electronics
    Upgrade customers
  • Electronics
    Win back lost customers

Before Resulticks

  • 0.03%

    of the audience
    was acquired

  • 0.65%

    of the customers upgraded
    to a new device

  • 4.6%

    of the customers
    dropped out

The Resulticks effect

  • 65%

    incremental
    conversions

  • 80%

    incremental
    upgrades

  • 41%

    incremental
    win-backs

USD 56.6 Mn

incremental revenue in 14 months

Scale of operation

  • Electronics
  • 646 Mn

    Data records

  • Electronics
  • 1150

    Campaigns

  • Electronics
  • 550 Mn

    Audiences engaged

  • Electronics
  • Campaigns executed for more than

    • 10

    • products including
      flagship products

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