Resulticks platform features: A November showcase

Resulticks platform features: A November showcase

In our blog from the previous month, we covered some of the features Resulticks has to simplify marketers’ activities. We will be exploring three more today and how they, too, can facilitate more effective customer engagement.

  • Enhanced template options on MDC

Resulticks’ new enhancement on our multidimensional canvas (journey builder for drip campaigns) now makes it possible to send additional follow-up communications after your initial communication.

What’s more, instead of wasting your customer journeys as one-off assets, the canvas allows you to save them as templates. This means you can simply redeploy them for another campaign, or adjust various aspects of the experience, later on.

  • Enhanced campaign approval flow

Every mistaken communication or subpar campaign content could spoil potential customers and sour the relationships with those who have stayed with your brand. This is why it matters to make sure every campaign is free of errors.

Resulticks provides a streamlined approval process for our users, and it has expanded this capability to encompass all campaign types—single-dimension, multi-dimension, and trigger.

It has taken a further step to offer even more assurance. Since marketing campaigns are often the responsibilities of multiple stakeholders, the latest update allows up to five users from the brand and five from the Resulticks assistance team to be selected as reviewers.

During campaign creation, you can choose to send these reviewers test communications (e.g., email, SMS), which they can approve or reject. They also have the option to put the campaign on hold. Only with the approval of all stakeholders can the campaign be deployed for your actual audience. This eliminates the risk of launching poor-quality campaign content when relying on a single person for approval.

  • Easier data capture using form API

Resulticks’ form generator enables you to create a variety of forms and easily embed the codes on your web pages to capture prospect or lead data.

There is also the option to simply create a form API from the platform and integrate it with your existing forms. Resulticks will then automatically ingest form data, expanding your target audience base and facilitating form-based trigger interactions.

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