It’s commonplace knowledge nowadays that omnichannel marketing is important, something that has been substantiated by the digitizing trends in consumer behavior across sectors. It’s an ideal time to make the shift to omnichannel to stay ahead of the competition curve. The conundrums begin, however, when we start pondering how to actually achieve that goal.
Akin to earlier discussions around personalization and data consolidation, we know the general trajectory, but realizing it is the real challenge. The path will vary for every organization, and there are many hurdles on the way.
For emerging organizations, the primary struggle might revolve around the impression that omnichannel marketing entails a serious budget commitment and major shakeups in business technology.
A brief scan of the marketing automation space might convince one that enterprise-sized solutions abound, with little else in terms of diversity. Combine this with the sheer amount of time, resources, and skill investments required to get a new omnichannel marketing automation solution working properly—and we get a general sense of why some might harbor inhibitions about making the leap.
Accelerating to an easier start
What some non-enterprise organizations need might be a gentler initiation to begin the journey to omnichannel customer engagement in areas most pertinent to their needs. Having consulted and worked closely with organizations—major and small, from retail to banking to insurance and more—Resulticks developed the Use Case Accelerator to fulfill precisely those wishes.
Developed out of our first-hand experience working with brands across markets, these customizable, ready-to-implement use cases address some of the key scenarios in various industries.
The Accelerator allows organizations to experience the impact of smart marketing automation in a specific flow directed towards a relevant marketing end. They can start with just one use case or select multiple, with no commitment to a bigger purchase than necessary.
However, these use cases will contribute to much quicker acclimatization to comprehensive omnichannel customer engagement later on if needed.
Let’s take a look at one such use case, which is tailored for the retail industry.
From a scan to a new customer
After scanning the QR code, the consumer is directed to a mobile landing page, where they can provide certain personal details on a Resulticks-generated form in exchange for an offer (just one possible incentive). The details gathered then set up the follow-up communications via email and eventually the ecommerce website.
Technically, a brand can execute this flow sans a vendor. They could get their IT team to design the steps and set up the triggers. The obvious drawback? This is very resource-intensive given the volume and speed of the interactions involved in the use case.
With Resulticks, the brand doesn’t need to set aside time to code anything from scratch. From campaign mapping to offer code generation to form creation and more, they can easily manage all the technical elements of the flow in one interface, in mere minutes.
In short, the Accelerator offers a shortcut to the benefits of this use case: expanded reach, incremental acquisitions, improved web traffic, etc. The derived data can also enrich future engagement and analytics if the brand decides to adopt a complete solution package.
An omnichannel approach is significant, but not at the cost of accessibility to all organizations. Resulticks’ Use Case Accelerator presents a singular hassle-free option for realizing key industry-specific marketing flows without the burden of investing in a full-stack system from the get-go.
With detailed implementation instructions and templates, the Accelerator package aims to minimize potential confusions and hiccups as brands progress towards scalable CX across channels.
Discover the full CX potential of our Accelerator Package by scheduling a demo with us.
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