Resulticks’ Audience Data Hub (ADH) is designed to deliver on the CDP’s key capabilities and…

Too many businesses still find getting full vale from their data for any number of…

The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a…

It is essential for almost every brand to provide a seamless mobile experience, one that…

Dear Hugo: I was recently promoted from Executive VP of Digital Marketing to Chief Digital Officer…

Every minute of every day, customer interactions throughout a bank’s outbound, inbound, and owned media…

Today’s omnipresent consumers navigate a wide-ranging array of touchpoints in their interactions with brands. As…

First impressions last, especially in the current era of hyper-competition. With so many competitors fighting…

In a world where data consumption fuels meaningful customer engagements, it is imperative for the…

Learn how organizations adapt to keep engaging with their customers with the help of an…

Google’s plan to kill third-party cookies in its Chrome browser made the industry rounds, but…

How can a data lake enable an omnichannel architecture?…

That’s one of those questions weighing on the minds of many marketers today. Should I…

Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes…

The obstacle to individualization With more technology and data available than ever, today’s consumers are…

The personalization methods marketers have clung to for years are simply no longer enough. As…

When you think about what goes into delivering great customer service in the hospitality sector,…

Real-time marketing has generated a lot of buzz lately – and for good reason. The…

For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting…