Too many businesses still find getting full vale from their data for any number of reasons—difficulty in understanding the data, too much data to consolidate, deduplication, overly complex systems for managing data, or all of the above.…
The baseline for personalization has shifted. It’s no longer a “nice to have.” It’s a fundamental customer expectation. Today’s digitally savvy customers want totally tailored brand experiences right from the first encounter.…
It is essential for almost every brand to provide a seamless mobile experience, one that not only is consistent with the customer’s journey on other touch points but reflects the particularities of mobile as a channel. Read this blog to know more.…
