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  • Title:
    Digital Marketing Specialist
  • Job Location:
    INDIA - Chennai

Summary of the profile:

He/She will highly competent professional and goal driven team player in Web Analytics, Digital Marketing, Advanced proficiency in all aspects of Excel to gain experience in preparing detailed reports and documents while managing the data analysis responsibilities.

Job Description:

  • Digital Marketing experience across a diverse group of B2B, B2C & eCommerce & SaaS based products.
  • Develop optimization strategies that increase the company's search engine results rankings.
  • Research SEO keywords to use throughout the company's website and marketing materials.
  • Responsible for Specialist in optimizing return on investment and building performance driven campaigns.
  • Google Tag Manager Implementation for Ecommerce Properties.
  • Leading A/B testing and conversion rate optimization using Google Optimize.
  • Creating automated dashboards and reports for end users as well as weekly, monthly & ad hoc web analytics reports.
  • Reduced web analytics reporting hours by automating the report templates.
  • Creating optimization roadmap for all the experiments performed.
  • Implemented Cross/Multiple domain tracking, E-commerce tracking & Remarketing Audience.
  • Preparing digital marketing plan for existing and new clients.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Responsible for creating email marketing & mobile marketing campaigns to promote business.
  • Creating B2B lead generation campaigns across Adwords, Facebook and LinkedIn.
  • New product line creation and optimization in Amazon & Ebay.
  • Facebook Live poll Engagement creation.
  • Social Media trend analysis using Buzzsumo and Hootsuite.
  • Provided weekly, monthly web analytics reports using Google Analytics.

Required Skills:

  • Minimum 3 to 4 years of experience in digital marketing role.
  • Bachelor's degree in commerce, economics & business or equivalent preferred.
  • Innovative, out of the box thinker to convert prospect indifference into business opportunity.
  • Strong in SEM, Adwords, Google Analytics, Facebook Advert, Quora, Linkedin & Yahoo Ads, Mailer & SMS, SMO, PPC, Tag Manager, DFP, Webmaster, Notify visitor, App Store Optimization, Emailers, Bulk SMS, Behaviour Targeting, Marketing automation, Segmentation, Realtime targeting, A/B testing,
  • Google Optimizely, Heat Maps, Survey & User feedback, Tableau, Chat Bot Customization.
  • Excellent written and verbal communication skills in English.
  • Google Analytics certified professional.
  • Google Ads Certification.
  • Ability to assess tasks and prioritize high potential prospects effectively.
  • Articulate and professional, enthusiastic attitude and a focus on results are required.
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