The future of mobile conversion tracking is omnichannel. There are a diverse range of other touchpoints and events across that you need to measure to gain a contextual understanding of your audience, optimize marketing efforts, and facilitate conversions both within and beyond mobile. It’s time for a shake-up.
In this webinar, find out why you need to track key mobile events at the individual field level and learn how to turn your conversion data into high-impact omnichannel engagement for the individual.
You will learn:
The evolution of mobile conversion tracking and the challenges brands face today
How to measure conversions of the omnichannel customer in context
How to use individualized conversion data to boost campaign impact and marketing ROI